Webinar 1 | An Introduction to Google Analytics
This webinar will provide a general introduction to the Google Analytics interface, and cover the most universally relevant reporting options available. You’ll learn how to get great insight into who is visiting your website, how long for, what pages they are viewing, and how they find it. You’ll uncover helpful insights, expert data and plenty of information that you didn’t even know you needed to improve results.
Date: Tuesday 17 April 2018 Time: 2.30-4pm AEST Cost: $10
Webinar 2| An Introduction to Google AdWords
This webinar will provide a general introduction to Google Adwords, including Google Ad Grants for non-profits, and will outline the basic recommended settings for setting up new text ad campaigns, ad groups and ads. You’ll have an opportunity to learn to create text ads that appeal and speak directly to those people who will not just look but click on them and encourage people to learn about your organisation, services or products.
We’ll also run through setting up an ad, choosing the right audience and keywords and crafting the right messages as well as how to best structure your ad campaigns and monitor how many people are actually contacting you as a result.
Date: Tuesday 24 April 2018 Time: 2.30-4pm AEST Cost: $10
Both webinars will be facilitated by Erica Stacey from Scout Digital Marketing and Training.