Deepen the Conversation: REMIX - Culture, Technology, Entrepreneurship
Don’t miss a unique opportunity to hear from Peter Tullin
and Simon Cronshaw
, the London-based founders of CultureLabel.com, who believe cultural organisations can create new commercial income streams on the strength of what they already possess - great content, great experiences and great brands.
Peter and Simon will draw on the content of their influential book ‘Intelligent Naivety’ a blueprint for would-be cultural entrepreneurs
. They will also present a sneak preview of their new book REMIX – Culture, Technology, Entrepreneurship
(published later in 2012), which explores the key technology and consumer trends that will impact the cultural sector over the next 5-10 years in terms of audience development and associated income generation opportunities.
From new partnership and business models for the cultural industry (including crowd sourcing and commercial branding through cultural assets), to new consumer journeys into culture (the digital experience and the virtual visitor, audience profiling systems and digital hotspots for the new cultural communities), Peter and Simon’s models are pivotal to the success of every cultural organisation.
This is a free event - click here to register
The CultureLabel program is part of AbaF's Richard Pratt Legacy Project developing leadership in the arts and cultural sector with support from the Pratt Foundation. National partner is the British Council and in Victoria the major presenting partner is the State Library of Victoria.