Intelligent Naivety: Cultural entrepreneurship and income generation
Join CultureLabel's Peter Tullin
and Simon Cronshaw
for a intensive full day workshop session, designed to help cultural organisations develop big ideas for reaching new audiences and unlocking new income generation streams.
This session will identify a series of steps and practical examples for would-be cultural entrepreneurs to follow.
Learn how to act on consumer insights, spot entrepreneurial opportunities and leverage cultural assets and explore strategies for achieving this regardless of the resources at your disposal.
CEOs, GMs, directors and executive staff of medium to large scale organisations along with ambitious small scale organisations looking to grow.
identifying cultural assets
maximising and utilising limited resources
identifying entrepreneurial opportunities
creating an organisational culture of innovation
new approaches to reaching consumers
Click here to register.
The CultureLabel program is part of AbaF's Richard Pratt Legacy Project developing leadership in the arts and cultural sector with support from the Pratt Foundation. National partner is the British Council and in Victoria the major presenting partner is the State Library of Victoria.