News

Smaller cities face partnership disadvantage

With Australia’s top 10 corporations all based in Melbourne or Sydney, companies in smaller cities and regional centres can struggle to diversify income through sponsorship.

15 Apr 2015

Richard Watts

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Writing and Publishing

Out in the cold. Image via verilobi.com

BHP Billiton, NAB, Commonwealth Bank, Rio Tinto – Australia’s largest and wealthiest companies invariably have their corporate headquarters in either Melbourne or Sydney, placing arts organisations outside our two largest capitals at a distinct disadvantage when it comes to diversifying their income streams through corporate sponsorship or partnerships.

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Richard Watts

Richard Watts is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM, and serves as the Chair of La Mama Theatre's volunteer Committee of Management. Richard is a life member of the Melbourne Queer Film Festival, and was awarded the status of Melbourne Fringe Living Legend in 2017. In 2020 he was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize. Most recently, Richard was presented with a Lifetime Achievement Award by the Green Room Awards Association in June 2021. Follow him on Twitter: @richardthewatts