Understanding your audience Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles Horizon Festival proves collaboration is key Now in its second year, the Sunshine Coast’s Horizon Festival is at the forefront of the region’s burgeoning arts and cultural activities. Cultural democracy A festival in Sydney is generating momentum by creating a new Australian sound. Ballarat and Melbourne prepare for a new White Night (locked) The popular dusk to dawn arts event will return to regional Victoria and the state’s capital in 2018. Birds do it, bees do it, even artists do it Scientists and artists come together to explore a complicated subject. (Premium content) Premium content Gina Fairley Thursday 3 July, 2014 We are finally getting good research on the arts; how can you use it to develop your audience? This content is only available to members of ArtsHub Subscribe Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Keep up to date with the latest industry news Access thousands of subscriber-only features, articles and guides Be in the know with upcoming events and exhibitions added daily Learn how and where to get grants, with the most extensive grant finder in the Arts industry ... and much, much more. Subscribe Now and join the Australian arts community today Member login Email address Password Forgot password? About the author Gina Fairley covers the Visual Arts nationally for ArtsHub. Based in Sydney you can follow her on Twitter @ginafairley and Instagram at fairleygina.