How to capture differently-abled audiences

Artists and companies looking to grow their audiences would do well to look towards people with a disability, who are often hungry for arts experiences.
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Australian artists and performing arts organisations are increasingly aware of the need to make their works accessible for differently abled audiences; Auslan-interpreted performances and ‘relaxed performances’ suitable for children with autism spectrum disorder and sensory and communication disorders are among the options now available.

But disabled audiences still miss out on a great many arts experiences – and equally arts organisations miss out on potential audiences. Almost one in five Australians reports having a disability, which adds up to four million potential ticket-buyers who could be excluded from your events without appropriate access adjustments.

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Richard Watts is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM, and serves as the Chair of La Mama Theatre's volunteer Committee of Management. Richard is a life member of the Melbourne Queer Film Festival, and was awarded the status of Melbourne Fringe Living Legend in 2017. In 2020 he was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize. Most recently, Richard was presented with a Lifetime Achievement Award by the Green Room Awards Association in June 2021. Follow him on Twitter: @richardthewatts