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Branding your sound

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Alan Long

Branding requires translating the feel of your music, film or performance into a graphic form. And no, it’s not like dancing about architecture.

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About the author

Alan Long is founder and creative director of Sane & Able, a design and development agency which prides itself on being young, fun and professional with an exceptional varied client base. One branch of the agency is award-winning Classical Music Design, generating innovation and creativity in the traditional sector.