Five ways to make the most of the digital space

Digital space needs to utilised at every level of an arts organisation, from creative to marketing and funding.
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CJ Hendry at work, image via Instagram

The digital space offers arts organisations opportunities to remount work, market to new audiences and find new sources of revenue. It’s a brief that’s much too broad to be confined to the remit of a single online officer.

Agile arts organisations need to be integrating the digital space into every aspect of what they do. At the recent ArtsHub 2015 industry conference, Rhod Ellis, from agency Ellis Jones shared some key approaches which successful artists and arts organisations are using to maximise the power of online media.

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Deborah Stone
About the Author
Deborah Stone is a Melbourne journalist and communications professional. She is a former Editor of ArtsHub and a former Fairfax feature writer.