Fix the most common arts marketing mistake

Try this simple exercise and you could turn around ineffective promotion of your next show, book or exhibition.
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Image via pixabay

The trouble with most arts marketing is that it brands a show instead of selling the value the audience can get from it.

That’s the view of Auspicious Arts Incubator founder John Paul Fischbach. Fischbach told workshop participants at the ArtsHub2015 Conference that they needed to sell the experience the audience receives rather than the name of a show or an artist.

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Deborah Stone
About the Author
Deborah Stone is a Melbourne journalist and communications professional. She is a former Editor of ArtsHub and a former Fairfax feature writer.