Fringe advocacy should not be taken for granted Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles What it takes to be a leading regional centre of culture We take a closer look at an amazing array of cultural events over the next two months in Bendigo. Touring tips: Making it easier for indies to get from coast to coast Touring a show from Perth to Sydney is hard yakka – especially when your artistic ambition is constrained by the size of your suitcase. Who needs a Fringe Festival anyway? How does the lack of a Fringe Festival impact on a city’s cultural ecology: is its absence actually a positive for independent artists? Warm up with 18 days of hot art at Darwin Festival Instead of shivering through August, perhaps it’s time to embrace the thriving culture of the Top End? (Premium content) Premium content Kerri Glasscock Friday 21 July, 2017 A recent ArtsHub feature called Fringe Festivals 'the arts world's version of a pyramid marketing scheme'. Here, a Fringe Festival Director responds to that criticism. This content is only available to members of ArtsHub Join Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Keep up to date with the latest industry news Access thousands of members-only features, articles and guides Be in the know with upcoming events and exhibitions added daily Learn how and where to get grants, with the most extensive grant finder ... and much, much more. Join Now and join the Australian arts community today Member login Email address Password Forgot password? About the author In 2004 Kerri Glasscock co-founded the now legendary underground performance space 505 in Sydney alongside bassist Cameron Undy. Fourteen years on the company now run two full time professional performance spaces presenting six nights per week of local, interstate and international acts at Venue 505 (www.venue505.com) in Surry Hills and a full time Independent theatre program at Old 505 Theatre (www.old505theatre.com) in Newtown. The two 505s present over 320 productions/events a year and remain entirely self-funded and artist run. A strong focus on original contemporary works, audience and sector development and quality programming has seen 505 included in a number of ‘best of lists’ and win numerous awards. In 2013 she was appointed as Festival Director/CEO of the Sydney Fringe Festival with tenure til 2019. Kerri is at the forefront of advocacy for the live music and performance sectors with a strong focus on venue regulation reform. She has contributed to a number of key action plans and resulting policy reforms including: 2017/18: Committee for Sydney Nighttime Economy round table 2014: Off Broadway Plan- Leichhardt and Marrickville Councils 2013: Live Music and Performance Action Plan- City of Sydney In 2015 she managed a 10 month pilot project looking at re-adapting retail space into temporary and low risk performance spaces, culminating in the report and subsequent recommendations Findings of the Temporary Theatre Pop-up Pilot Project- Sydney Fringe Festival and City of Sydney Council. In 2016 she directed the conception and activation of the new cultural arts precinct OFF BROADWAY in partnership with the Inner West Council. In 2017 she headed a groundbreaking pilot project activating a 7000m2 industrial site into a multi venue arts hub in partnership with HPG Australia and the City of Sydney. She also sits on the Board of Directors of the City Recital Hall Sydney and was included in the Sydney Morning Herald Sydney Magazine’s annual 100 Most Influential and Inspiring People List in 2011.