Not the audience of the future: the audience of now Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles 5 mistakes that could get your application rejected Sometimes you only get one chance to make the right impression. Employers want what arts graduates have Research shows the skills taught in arts and humanities including communication, critical thinking and presentation are increasing sought by employers. Beating the 17-second trap (locked) The psychological benefits of art work best when audiences slow down but galleries struggle to stop the rush. Students: Tell us what you want Answer this two minute survey and ensure ArtsHub provides the news, jobs and information you need to succeed in the arts. (Premium content) Premium content Meg Upton and Naomi Edwards Friday 31 October, 2014 Theatre companies love the sales from student audiences but are often unprepared for an interactive, digitally savvy audience. This content is only available to members of ArtsHub Subscribe Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Learn how and where to get grants, with the most extensive grant finder in the arts industry Post, manage and monitor your social media campaigns using our extensive social media toolkit Promote yourself and your career to the largest arts community in Australia by uploading your professional profile Access thousands of subscriber-only features, articles and guides Take advantage of exclusive ticket giveaways, offers and competitions Save hundreds of Dollars every year on cinema tickets, magazines, books, travel, shopping and more with the Member Rewards scheme ... and much, much more. Subscribe Now and be part of the Australian arts community Member login Email address Password Forgot password? About the author Meg Upton is an experienced drama educator, researcher and youth arts worker in both the arts and education sectors. As education manager at the Malthouse Theatre 2000–08 she created a range of programs and projects that connected young people with practising artists in professional arts settings. Naomi Edwards a theatre and opera director and arts educator.She has directing credits with Opera Australia and all our major companies and teaching institutions, working in both the main stage and education contexts.