Not the audience of the future: the audience of now Print Email Email to a friend Your email Your name Friend's email Friend's name Verification (type the code in the image) Generate New Image Close Related Articles How to get the most out of your diploma There’s more to training than getting into the right course; here are some strategies to help maximise your educational opportunities. Unleash your creative potential If you’ve dreamed of developing your skills in the performing arts, there’s a NIDA Studio course for you. Melbourne degree is music to your ears The Australian Institute of Music’s sought after Bachelor of Music – Music Theatre held in Sydney is finally making its way to Melbourne. Meet the new wave of entrepreneurial actors Acting students are under fire for not being employable on graduation, so one course is ensuring they can create their own jobs. (Premium content) Premium content Meg Upton and Naomi Edwards Friday 31 October, 2014 Theatre companies love the sales from student audiences but are often unprepared for an interactive, digitally savvy audience. This content is only available to members of ArtsHub Subscribe Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Learn how and where to get grants, with the most extensive grant finder in the arts industry Post, manage and monitor your social media campaigns using our extensive social media toolkit Promote yourself and your career to the largest arts community in Australia by uploading your professional profile Access thousands of subscriber-only features, articles and guides Take advantage of exclusive ticket giveaways, offers and competitions Save hundreds of Dollars every year on cinema tickets, magazines, books, travel, shopping and more with the Member Rewards scheme ... and much, much more. Subscribe Now and be part of the Australian arts community Member login Email address Password Forgot password? About the author Meg Upton is an experienced drama educator, researcher and youth arts worker in both the arts and education sectors. As education manager at the Malthouse Theatre 2000–08 she created a range of programs and projects that connected young people with practising artists in professional arts settings. Naomi Edwards a theatre and opera director and arts educator.She has directing credits with Opera Australia and all our major companies and teaching institutions, working in both the main stage and education contexts.