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Video Marketing: Writing Scripts & Briefs

AFTRS-Australian Film Television and Radio School (AH Account)


About the Course

Improve your script and brief writing skills for corporate videos, digital marketing, social video or client/customer information videos in this two day, hands-on practical course, where you’ll learn “The Twelve Commandments” of how to write a great short video brief and script, and get some hands-on practice flexing your creative muscles.

What you will learn
You will learn from an industry expert how to:

  • craft a powerful video story, which is really a message that will connect your customers with your brand in a meaningful way

  • brief your ideas so that your creative vision comes to life

  • create a hook from the first frame and produce a compelling call to action

  • make stylistic and genre choices

  • write video scripts that create a visual ‘storyworld’ and use engaging, clear language

  • how to get the best results even if you have a dry message or a small budget.

This is a very practical workshop and will be very useful for anyone who creates or commissions video. Even if you’re not writing scripts as part of your job, you will learn how to identify a good from bad script and make sure the vision you’ve outlined in your brief is realised.

Why Do This Course

In marketing today, the most persuasive call to action is the play button. Creating compelling video content is a fundamental skill for anyone in internal or external marketing communications or PR. Successful brands are expanding their use of video throughout the entire customer journey to help them build better relationships, educate and convert buyers and improve customer satisfaction. Organisations are also using video extensively to communicate with and train their employees.

This Workshop is available for both individuals and workgroups to enrol. AFTRS can work with your organisation to tailor this workshop so that it is aligned to your business objectives, brand or message and make it a transformative learning experience for your team. For more information on tailoring or booking a course for your team please call 02 9805 6489.

Level of Experience

No scriptwriting experience necessary. Simply come to the course with an idea for a video you need to create.


Workload

You will have some ‘homework’ on the evening of day one.


What you will need?

A workbook will be provided, however it would be helpful to bring along a laptop if you have one.

Student Feedback

“Great insight into the construction and format of scripts. All government employees who do scripts should attend this course”.

“The course was a great reminder of how to write for an audience outside of [our company]”
“This training gave me the tools to provide feedback to clients about their scripts”.
“The first time I’ve attended a workshop and got to the end of the day without checking the time on my phone!”


About the Course Lecturer: Helen Campbell

This course is taught by Helen Campbell who is a writer, director and video content producer. With a teaching degree and over twenty years in the media industry, Helen has developed a reputation for telling stories with a human face. Helen teaches corporate and government clients at AFTRS how to find the stories at the heart of organisation and tell them in a variety of formats. 

When not teaching Helen is a freelance video content producer, director and writer, who works directly alongside clients to produce the video assets they need. These include Television Commercials, online promotional videos, corporate stories and documentaries. Helen’s recent clients include National Geographic Channel, Northern Pictures, Diagio, The Athlete’s Foot, Procter & Gamble, Healthcare Australia, Ronald McDonald House, Sanitarium, Foxtel, Marie Claire, Channel 7, Universal, Fremantle, South West Sydney Local Health District, Broadcast Australia, Austar and SBS.

Prior to this phase of her working life Helen was Managing Director & Founding Partner of Zealot Productions, which specialised in creating marketing materials for the theatrical and television industries including sales promos, theatrical trailers, TV Commercials and on air promos as well as product integration.



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