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Develop & Pitch Your TV Idea

AFTRS-Australian Film Television and Radio School (AH Account)


About the Course

Do you have an idea for a TV program, but don’t know how to get it from idea to reality? Are you hoping to pitch your ideas at SPAA or MIPCOM or beat down the door of every TV exec around, and want the best chance you can have of impressing?

This two-day course is designed to help you develop your idea into a marketable product and give it the best chance for success.

Main course lecturer John Gregory has a wealth of experience and success developing and pitching TV. He is currently CEO of Freehand TV, but has previously worked as Vice President Business Affairs at Grundy International, General Manager of Beyond International, and Co-CEO of Imagination Entertainment.

Over an intensive weekend John will share his experience and knowledge of the Australian and International TV Industries and work with you on your TV series ideas. You will pitch and rework your own ideas, and at the end of the second day repitch to an industry guest FRASER STARK Group Channel Manager, Foxtel Arts & Music Channels for further feedback.


Course content will include:
• Thinking like a TV programmer
• The 4 'W' questions EVERY pitch document must address
• How to know if television is the right medium for your content?
• The importance of making sure your idea works across a number of media
• Working out what is the value proposition of your idea
• The value of franchises VS individual program ideas
• What does the 'ideal' TV format look like
• Pitching with passion
• Putting together deals that will work for you and your funding partners

This course will be of benefit to anyone wanting to develop content for TV. You don’t need lots of “runs on the board” to do this course, but you do need to have a great idea to develop.

NOTE: Course participants will be expected to pitch an idea to the class. This can be a real or “practice” project. All class members will be asked to sign a confidentiality agreement to protect individual’s ideas.




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