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Applied Storytelling

AFTRS-Australian Film Television and Radio School (AH Account)


About the Course

The power of storytelling is that it engages attention, invites empathy and increases the likelihood that your ideas will be adopted. This one day workshop will transform the way you communicate. You will discover the creative techniques that filmmakers use to connect with their audience on an emotional level.

WHAT YOU WILL LEARN

  • where science meets art - how storytelling affects the brain
  • the five key elements of a powerful story that will capture an audience’s attention
  • how a story can make a message stick in a compelling and memorable way
  • how to translate these techniques to deliver your own clear and irresistible call to action

WHY DO THIS COURSE

For over 40 years, AFTRS has taught Australia’s creative talent to tell compelling stories that have had the power to move and inspire. Storytelling is now considered an essential skill for anyone who needs to communicate effectively with prospects, customers, leaders or peers. The Applied Storytelling workshop uses practical exercises to ensure you can apply these creative communications skills directly to your workplace.

The Applied Storytelling Workshop is available for both individuals and workgroups to enrol. AFTRS can work with your organisation to tailor this workshop so that it is aligned to your business objectives, brand or message and make it a transformative learning experience for your team. For more information on tailoring or booking a course for your team please call 02 9805 6489.

LEVEL OF EXPERIENCE

This course is suitable for anyone from absolute beginner to master communicator.

STUDENT FEEDBACK

It was great to really think about how to present messaging as a story.

Course was amazing, really thought provoking, practical and hands on to solve a specific situation.

It was helpful to see what is and isn’t necessary when crafting a story. I also benefitted from the group discussion, and enjoyed dedicating a day to creative storytelling.

ABOUT THE COURSE LECTURER: ANDREW GARRICK

This course is taught by Andrew Garrick, a deeply experienced TV and digital content producer. Andrew’s success has been defined by his ability to understand and engage audiences. He has produced major projects for Channels Seven and Ten, ABC, SBS, MTV and BBC Worldwide and as an Executive Producer for content at Ensemble - an agency which prides itself on creating "Opt-In" ideas. He is currently directing multiple shows for the ABC and is in development with Beyond Screen for a feature film. Recently, he helped establish a joint venture between Beyond Productions and Ensemble Australia to create Virtual Reality stories. Andrew has also directed commercials for Volvo, Formula One, Target, Queensland Tourism and many more.

Have any questions? Please get in touch: open@aftrs.edu.au or 1300 065 281

THIS COURSE CAN ALSO BE DELIVERED AS A TAILORED WORKSHOP FOR YOUR COMPANY.FOR MORE INFORMATION EMAIL customised@aftrs.edu.au



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