What's on - Web Editing Course. SYDNEY. Feb 27

This Event / Season is closed...

Upgrade your 2012 web editing and e-copywriting skills with this intensive and dynamic one-day course that’s designed for anyone who prepares standard or mobile website copy, e-communications or social media updates or campaigns. Work on your own projects with the guidance of a highly experienced online editor and expect vigorous discussions, and lots of hands on exercises.

Trainer Libby Varcoe's clients include Arts NSW, AGNSW and The Australian Museum.

COST: $599 per person. Mention Arts Hub for a 10% discount!

MORNING SESSION

Topic 1: Web usability snapshot

How do we read online (or not?). Learn how the way that we interact with our devices impacts the way we absorb information – and informs the way we should prepare our content.

Topic 2: The 9 golden rules for preparing magnificent web copy!

Work through a breakdown of the critical do’s and don’ts of writing and preparing compelling digital content. Covers target audience, voice and tone, page structure and layout, scannability, e-copywriting essentials, hyperlinking tips, headline hints, navigation labelling, and search engine optimisation (SEO) basics.

Topic 3: Web edit in action

Watch how a piece that was written for print gets converted into an online document by drawing all the rules together. Magnificent!

AFTERNOON SESSION

Topic 4: E-newsletters and Electronic Direct Mails (EDMS) unplugged

Learn editing secrets for getting busy readers to view your messages through their in-box clutter! Covers e-newsletter preparation, subject lines and EDM layout.

Topic 5: Writing tips for social media

There’s a lot of chattering going on out there, and what you say and how you write it can really impact the way people perceive your business or organisation. Review live examples from Facebook, Twitter and blogs with a critical eye and learn how to enhance your own social media efforts.

Course includes:

Morning tea
Yummy lunch
Workbook and notes

What to bring?

It’s essential that you bring your own project work so you can use this time well. This could include print-outs from your current site that you’d like to improve, or copy you’re currently working on.

If you’re not sure what to bring please contact Libby on 0407 708 284 so we can work out a plan. You don’t need to bring a computer unless you’d like to. Workbook provided.

Full details and inquiries: www.writeminded.com.au

Want to book? Contact Libby on 0407 708 284 and mention Arts Hub for a 10% discount! Or email libby@writeminded.com.au