Arts Directory Profile

NARPACA Ticketing Professionals Conference

2012 Ticketing Professionals Conference

2012 Ticketing Professionals Conference

Sebel Albert Park MELBOURNE
20-22 February 2012

Technological innovation is increasing in pace. As a result, the traditional box office managers role has changed and will continue to do so. The box office is increasingly falling under, or near, marketing. It is now less about processing anonymous transactions and dispatching receipts, and more about facilitating ongoing relationships.

Ticketing is evolving rapidly to a variety of platforms for online transactions and self service. Other new technological initiatives are also increasingly reaching into the role of ticketing: web, email, social media and mobile devices.

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